You like IPA? Guess what, you’re a psycho!
News from the world of craft beer come in all shapes and sizes. For example, according to the results of a recent Austrian study, your taste for IPA beer might indicate you have psychotic tendencies. As published by Vinepair, scientists were trying to uncover potential links between our affinity for certain flavours and our personality traits. Initial conclusions are that people who enjoy bitter tastes are more prone to as they’ve put it „malevolent personality traits“.
Usually, we don’t pay much attention to news like this, but this totally makes sense. Our line-up is one of the best on Dubrovnik craft beer scene, but we don’t have any IPA beers. With this in mind, we have very few psycho clients!!
In light of this information, we feel we should do something to tap into the psycho demographic so our next product is going to be our first IPA!! Finally, Dubrovnik craft beer for psychos!
So, what do you think? Does this research have any merit? Do you like bitter drinks and if so, are you also psychologically volatile? One of our guys is prone to IPA and we don’t like leaving him alone with sharp objects. Try and guess which one.